Discover the captivating identities of some of the most renowned brands that have ever walked this earth! From Nike to Google, these are truly remarkable examples which will inspire you.
In our quest for an exemplary brand identity design, we’ve come across numerous noteworthy examples from around the globe. After scrutinizing each one and comparing them against one another for their efficacy in communicating messages effectively; we’ve chosen eleven stellar representatives as our favorites!
Discover the alluring designs and captivating identities that set forth your business’ goals and aspirations; step into a realm of excellence with a robust brand identity!
1. The Flatiron Building
The Flatiron Building, located in New York City’s Greenwich Village district, is an architectural triumph that combines the efficiency of a sleek office tower and a quaint townhouse residence into one harmonious package. Despite its distinctive shape, this building has attained iconic status over time; it was designated as a contributing property to New York City’s Landmark Districts by the New York City Landmarks Preservation Commission in 2016!
The straightforward yet playful identity design for The Flatiron Building conveys sophistication without being too ostentatious, while keeping its primary colors simple yet effective in order to communicate its inviting nature.
By using contrasting colors, patterned typography and curved corners within its logo design, this identity expertly strikes the right balance between formality and accessibility – which is perfect for any enterprise seeking both success and harmony on all levels!
New York City
Last but certainly not least, we bring you some truly captivating NYC designs. With such a distinct and vibrant landscape, these logos really do their best to capture the essence of this metropolitan area’s distinctive identity!
If you love spending time in New York City and want an effortlessly chic logo design, then our expert designers have crafted just the thing. Working hard to ensure that each one is perfectly suited to this cosmopolitan hub – don’t forget about us when planning your next trip abroad!
Make no mistake about it: The color scheme for NYC is predominantly red with green hues making up only a portion of its palette. This striking combination lends itself well to a prominent logo design which harmoniously incorporates both colors. Indeed, this strategy proved quite effective for firms like Empire Resorts seeking an eye-catching emblem for their business cards as well as websites!
2. Apple Inc.
Apple was one of the first multinational brand names to be bestowed upon, and with good reason. This esteemed company’s design is a testament to its sheer brilliance: it exudes an impressively refined ambiance that conveys sophistication yet remains accessible at the same time!
The sleek lines and minimalist color scheme create an inviting atmosphere for users to immerse themselves within the Apple ecosystem while being simultaneously aesthetically pleasing.
Apple is synonymous with success and ingenuity, and its logo reflects this idealization through its straightforward design elements. From its moniker ‘APPLE’ in all caps script font; to the distinctively shaped apple icon perched atop its corporate identity design – these simple yet powerful representations represent their perennial quest for excellence!
California
San Diego’s civic logo, California, is a quintessential example of this design scheme. Featuring an ebullient sun rising over the golden terrain of its namesake state, it captures all that is great about California in one single image!
The distinctive ‘Cal’ emblem has been carefully crafted to convey both power and warmth while remaining decipherable at small sizes. It adorns every page of the famous Golden State Transit System (GSTS) and represents San Diego County’s effort to boost tourism.
3. Cover girl
Cover girl is an iconic cosmetic brand that has attained cult status among cosmetics lovers. The diva of the adage, Cover Girl is synonymous with ‘curiosity’ and its captivating identity design evokes a feeling of mystery throughout their products and services.
The final design for CoverGirl is far from conventional. The saucy and sexy lingerie-clad woman has become a symbol of defiance and empowerment; boldly announcing what women should be in today’s society and beyond!
The Clorox Company
For over a century, Clorox has evolved from a household cleaning product into an iconic corporate identity for North America’s second-largest manufacturer of bleach.
Founded in 1901 by William H. Gladstone, the original incarnation of this enterprise was named the California Bleach Company and centered around manufacturing solutions for removing stains from fabrics. With more than 100 years’ worth of experience under its belt, we can safely say that Clorox is here to stay!
The current iteration of Clorox’s recognizable green triangle design debuted in 2011, when it was adapted from another company’s logo; yet it hasn’t stopped evolving since then! On closer inspection however one notices how no two designs are identical – an indication that despite seasonal variations this symbol remains steadfastly unchanged across time.
4. Chevron
As users peruse your digital marketplace, they will encounter a plethora of choices. No matter which option is chosen by your customers; you need a cohesive design that reflects the character of your business.
In 2011 Chevron embarked on an impressive revamp of their logo and marketing materials. Their new identity arrangement has become widely recognized as one of the most dynamic in recent years!
originally Standard Oil
Born from the desire of Standard Oil’s chief executive officer, John D. Rockefeller, to control all aspects of oil production, distribution and marketing in North America; this brand identity is widely recognized for its unique composition of colors reminiscent of a rainbow reflecting off its iconic ‘S’ logo.
With its simple geometric sans-serif typography and color palette, that standardizes branding across industries has been a viable strategy since Standard Oil was introduced.
5. T-Mobile
T-Mobile has unveiled an array of charmingly stylized phones, including iPhone knockoffs and some truly unusual concepts.
The brand’s latest identity centers on a flat black circle – representing connectivity – that rests atop a white background, resulting in an infinitely versatile design with infinite potentials. This timeless approach has kept T-Mobile’s color scheme simple yet elegant; furthermore, its iconic typography remains both attractive and easy to read!
T-Mobile is embracing the future with their current look, which features bold colors, eye-catching illustrations and curves that showcase its progressive identity.
Seattle
Seattle comfortably sits atop countless lists of the most desirable places to live in North America. The renowned city boasts its own microclimate, resulting in a delightful variety of weather conditions that can be enjoyed throughout the year!
Seattle has earned a reputation for being an innovative hub of creativity. This affinity for design is exemplified by its distinct brand identity – which references one of its most celebrated attributes: its climate!
6. Ugg Australia
Ugg, Australia’s most beloved boot brand and undisputed leader of laid-back surf chic, is all about savoring the finer things in life. At its core lies an enchanting design that exudes a carefree spirit akin to a summer breeze; a remarkable feat considering their product range includes more than just boots!
Encompassing an array of footwear for the modern man, Ugg Australia’s bold identity system encompasses both logo typefaces and interior patterns that generate an alluring atmosphere for browsing its web store or perusing through its catalogues.
The Australian sheepskin boot has become an iconic symbol of laid-back coolness. Its vibrant color scheme evokes images from tropical beaches; while the curvaceous silhouette offers a dreamy escape from everyday existence – making it impossible not to smile!
designed by Alex Lee
Alex Lee, the mastermind behind this striking logo, has created a fresh take on the one-letter-per-word mantra by revamping it with flair.
With its striking color combination, this logo design is captivating and lively; just one that would look great on any type of business – whether small or large! Moreover, it can be customized in various ways to suit your needs perfectly.
7. New Balance
In a departure from the industry norm, New Balance has employed a play on words to craft an identity that is both memorable and suitable for its brand. The bright neon green color of their logo makes it an instant standout amongst all the other monochrome designs out there – which only heightens appeal!
This brand identity layout is a veritable motley crew of symbols: from the footwear paired with lightning bolts and “New Balance” itself -among them- creating an arresting composition.
Boston
As this spirited logo design suggests, Boston is a city full of WOW!
With its sleek, minimalist design, this logo exudes both sophistication and elegance. It perfectly captures the spirit of its namesake: it’s captivating yet effortless at the same time!
Are you interested in revamping your business’ identity? Be sure to contact our design team!
8. Tommy Hilfiger
If you’re anything like me, the mere mention of Tommy Hilfiger’s name is likely to elicit a hearty chuckle. This was almost certainly assuredly not intended – but in a way it makes sense! Its identity design remains as iconic and versatile as ever.
Though originally conceived for a contemporary office environment, both the imagery and typography have remained judiciously muted for decades now. Despite its vintage vibe, this branding is perfectly appropriate for any industry or locale – even today!
Connecticut
The Connecticut-based brand is an invigorating fusion of design and functionality. Looking at the ethereal nature of this company’s logo, I am reminded of the delicate petals from a flower; a comforting symbol that is both elegant and appealing.
The strikingly simple yet alluring typography used by Connecticut instils positivity in its message: bringing beauty to life every day.
9. Starbucks Coffee
Who can forget their beloved Starbucks Roasts?! This celebrated entity has created quite a stir with its mark. Using vibrant hues, this identity is surely an appealing one – from the simple yet elegant script font to the cheerful orange graphics.
Founded in 1971 by two friends with a passion for exceptional coffee, Starbucks remains steadfast in delivering premium beverages and treats like pastries, frothy lattes and sandwiches at reasonable prices. The unique blend of both functionality and aesthetics associated with this brand remains one of the most recognizable identities on the planet!
Despite some reports claiming that they are diluting their signature red cup design with crazy new ones, each iteration still retains a distinct resemblance to previous designs. In addition, the use of contrasting hues such as white and gold exemplify the company’s policies of maintaining consistency across its various offerings while also nurturing consistency within itself so that all customers may remain at ease when visiting any location belonging to this brand!
Seattle and New York City
Seattle is renowned for its innovative industries and captivating skyline, but the city also boasts a truly exceptional identity system. Seattle’s logo is an eye; this clever iteration of branding was created specifically to speak to individuals with expertise in their field. For instance, it’s pertinent that lawyers utilize this emblem when communicating with their patrons – allowing them to effortlessly distinguish between all the legal professionals they may encounter during the process!
You will find many other popular landmarks featured within New York City’s logo, including its towering skyscrapers’. This striking design makes reference to each respective one, as well as its profound history – evoking a sense of pride for inhabitants everywhere.
10. Nike
Nike is a titan of the athletic apparel market, holding nearly half of its niche. From humble beginnings during the 1960s as Blue Ribbon Sports in Beaverton, Oregon, Nike’s founder and namesake soon took things to the next level by designing and distributing his first pair of shoes – an Air Mag – which he named after the then-racing sensation, Héctor Guzmán!
Guzmán’s victory in the 1959 Pan American Games fueled Nike’s ambition to produce better running apparel – and not long afterwards, they were already making strides towards this goal. That same year saw them launch their first set of sports clothing; in 1971 they launched their first branded shoe called ‘Free’ – a bold declaration of independence for those who didn’t want to be constrained by conventional notions of what constituted a quality product!
Nike’s signature swoosh design has become one of the most recognizable logo designs in modern history, and it has graced over 3 billion items of footwear since its inception in 1972.
Oregon and Washington State
If you find yourself traveling to these two states and want an authentic experience, it is essential to acquaint yourself with their respective logos. In both cases, the curvaceous leaves align perfectly with the color scheme employed by each state’s tourism department – a striking juxtaposition indeed!
However, if we compare this design in particular against its predecessors from the same agency, we can observe some significant changes. For instance, whereas the initial iteration featured a more robust green palette whereas this one is more subdued yet still remains visually appealing. Similarly, our eyes are drawn towards the usage of prominent yellow which contrasts vividly with its previous appearance; all indicative of movement towards modernity…
11. FedEx Corp.
With so much going on within this design, it’s no wonder why FedEx emerged victorious!
The standard FedEx logo is a bold illustration of an envelope, with the company name appearing beneath in all caps to render it more striking.
To add a few fun extras to the design — like its’ sleek color scheme and use of gradient matrices – this package delivery service has outdone themselves yet again!
Memphis
Memphis is a captivating example of how memorable typography can be used to create an impactful identity design. It’s evident that their primary objective was choosing the most visually appealing combination of capital letters, numbers and punctuation marks.
From its distinctive font choice of gorgeous Memphis ISD, to the striking logo’s stark white color palette – this design represents an exceptional aesthetic choice for any brand.
Conclusion
Discover the captivating examples of intriguing brand identities crafted by our talented designers! Establishing a distinct visual identity is an important step in defining your company’s image; it can be as crucial as any other aspect when it comes to communicating its message.
